Continuum AI by Theory+Practice

AI Optimization Platform for Retail and CPG Leaders.

Smarter decisions at speed & scale. Continuum AI fuses deep retail expertise with AI for demand, pricing, marketing & supply chain optimization.
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Beyond Answers

AI That Sees the Whole Picture.

Continuum connects your business across silos, replacing guesswork with dynamic, consumer-first decision intelligence. Plan better. Predict more accurately. Grow profitably.
Trusted by data-driven growth and marketing teams at the world’s leading retail and CPG brands
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Revolutionize Revenue Optimization

Gain Business Clarity

Bring your supply chain, pricing, and marketing data into one clear, actionable view.We help you better understand your business and your data across supply chain, pricing, and customer engagement. 


Get powerful insights to understand not only how much you should spend, but what your mix should look like.
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Know What Works.
By breaking down business silos, Continuum brings results in one place and connects the dots between spend, mix, and growth to understand what’s driving ROI—across campaigns and channels.
Spot What’s Next.
Discover breakthrough KPIs and growth trends across your campaigns, pricing and marketing strategies by understanding the impact of past decisions and predicting future ones.
Predict with Precision

Faster, Clearer Decisions Powered by AI

Get real-time AI-powered recommendations and scenario planning as well as predictive analytics, and role-based insights designed help you connect the dots of what drives growth across your business.
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Simulate Revenue Outcomes Instantly
Understand the effect of previous decisions and predict the effect of pricing, marketing, inventory strategies.
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Smarter Every Time
Continuum learns and evolves with every decision—boosting accuracy, trust, and results over time.
Optimize at Speed and Scale

Drive Profitable Growth With End-to-End Optimization

Optimize your full marketing budget and clearly demonstrate ROI at scale and long-term financial impact.
Dramatic Dynamic Results
Unite demand forecasting, inventory and shipment optimization, price, promotions and marketing with one shared, AI-optimized and precise demand plan.
A flowchart showing how merchandising & pricing data, marketing data, and shipment, inventory, and supply chain data feed into a centralized "Unified Demand Plan," which then outputs optimal pricing & merchandising plans, marketing plans, and inventory & supply chain plans.
Supply chain, inventory 
and shipment optimization
Coordinate across teams for maximum revenue impact and break down the silos in order to act on one unified demand plan instead of disconnected guesses.
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The Platform

Proven Value Across Your Entire Business

Unlock the power of predictive analytics for your retail business
Your AI-Powered Trade Assistant
Coordinate promotions with retailers and forecast outcomes with confidence—before you spend a dollar.
Price Promotion And Marketing Optimization
Build personalized marketing plans and optimize channel investments with AI that knows your audience—nationally and regionally.
Turn Budgets Into Growth Engines
Unify trade and marketing planning. Continuum helps you optimize pricing, discounts, and investment—all without waiting on analysts.
How it Works?

One Source. Aligned Decisions.

Continuum AI connects insight to execution with AI and agentic tech that helps you analyze, simulate, and optimize. No rip-and-replace needed–we work with your existing data and tools.
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Domain Expertise + Real Value
Creating real value by combining behavioural economics, domain expertise, and AI/ML
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Clear ROI and Improved Gross Margins
Enabled by up to 96.5% forecast accuracy and smarter inventory allocation that reduces markdowns.
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End-to-End Integration
Extracting Minimum Viable Data from internal and external sources and integrating into ERP systems and analytics tools.

See Continuum AI in action—book your demo today!

Experience The Continuum AI Advantage: Know Why Consumers Buy. Act With Confidence. Get the clarity, speed, and intelligence your business needs—right now.
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