Blog

Theory + Practice's Blog

The TAP Blog delivers AI-driven revenue insights for enterprise retail and CPG leaders looking to optimize growth, forecasting, and commercial strategy.
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AI in CPG
Enterprise Use Cases
From Competition to Coordination: How Harmonizing Trade and Marketing Drives CPG Growth

Even when trade and marketing teams report lifts, 59–72% of trade promotions still lose money. Here's how Continuum AI helps.

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AI in CPG
Enterprise Use Cases
Solving the Attribution Puzzle: How CPG Brands Can Win in a Fragmented Consumer World

Attribution isn’t just about credit, it’s about clarity. And clarity is what drives growth. Learn how you can maximize your data.

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AI in CPG
AI in Retail
Forbes Council Highlights
Leadership Insights
Beyond the Model: Using Systems Thinking to Maximize AI and LLM Value

Discover how organizations can unlock the real value of LLMs and AI with a systems thinking approach.

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Inside TAP
AI in Retail
AI in CPG
The Theory+Practice Journey: Where Curiosity Meets Impact — And AI Meets Retail & CPG Results

For Rogayeh Tabrizi, Founder & CEO of Theory+Practice, the answer began with a question - not about products or plans, but about purpose.

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