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AI in CPG

Enterprise Use Cases

Solving the Attribution Puzzle: How CPG Brands Can Win in a Fragmented Consumer World

Attribution isn’t just about credit, it’s about clarity. And clarity is what drives growth. Learn how you can maximize your data.

AI in CPG

AI in Retail

Forbes Council Highlights

Leadership Insights

Beyond the Model: Using Systems Thinking to Maximize AI and LLM Value

Discover how organizations can unlock the real value of LLMs and AI with a systems thinking approach.

Inside TAP

AI in Retail

AI in CPG

The Theory+Practice Journey: Where Curiosity Meets Impact — And AI Meets Retail & CPG Results

For Rogayeh Tabrizi, Founder & CEO of Theory+Practice, the answer began with a question - not about products or plans, but about purpose.