Classifying customers into different behavioural groups for targeted outreach and personalized communication.
Efficiency: Improves planning and resource allocation by providing precise demand insights.
Revenue: Enables targeted marketing and sales strategies to tap into identified demand.
Cost Saving: Reduces overproduction and waste by aligning production with demand.
Departments interested in this Module: Sales, Marketing & Wealth Management
Creating highly personalized list of customers who are right for different offers and promotions and designing and optimizing data-driven marketing campaigns.
Efficiency: Personalized content can be more quickly and readily consumed by the customer, driving engagement and being more effectively designed and managed.
Revenue: Increase cross-selling and upselling, increasing customer lifetime value.
Cost Saving: Reduce the churn rate, thereby lowering the costs of customer acquisition as well as reduce marketing spend and improve return on investment.
Departments interested in this Module: Sales, Marketing & Wealth Management
Identifying customers with high likelihood to churn in advance and identifying the best approach, timing, and products to engage and retain them.
Efficiency: Identifying at-risk customers early can help quickly implement retention strategies.
Revenue: Retained customers tend to buy more and more often, leading to increased revenue.
Cost Saving: Retain existing customers instead of acquiring new ones leads to cost savings.
Departments interested in this Module: Sales, Marketing & Wealth Management
Recommend relevant financial products to your customers and identify frequently purchased product combinations. Facilitates cross-selling, upselling & wealth management.
Efficiency: Automates personalized upsell and cross-sell process, freeing human resources to focus on complex tasks and making the customer journey more streamlined.
Revenue: Boosts conversion rates, increases average transaction value, and fosters long-term customer relationships that enhance overall revenue.
Cost Saving: Enables targeted marketing, reducing the need for broader, more expensive campaigns, and minimizes operational overhead by automating the product recommendation process.
Departments interested in this Module: Sales, Marketing & Wealth Management
Understanding which clients are more likely to miss payments, assessing the likelihood of late or missed payments with greater precision.
Efficiency: Allows banks to respond proactively, reducing the time and resources needed to manage potential delinquencies or defaults.
Revenue: Proactive management safeguards existing revenue streams, including targeted approaches to assist clients more likely to miss payments, therefore likely averting defaults.
Cost Saving: Avoid unnecessary costs associated with collections, legal proceedings, and asset write-offs.
Departments interested in this Module: Call Centre
Intelligently identifying customers likely to repay debts and enabling targeted strategies, thereby optimizing both efficiency and recovery rates.
Efficiency: Identify which customers are most likely to repay debts, allowing for more efficient allocation of collection resources.
Revenue: More effective collection strategies can lead to higher recovery rates, improving the bank's bottom line.
Cost Saving: A more targeted and efficient collections process can reduce operational costs associated with collections activities.
Departments interested in this Module: Call Centre
