We are an AI Platform specialized in providing AI as a Service to enterprises in Finance, Retail, and CPG.

Our Continuum AI Platform puts your data to work and enables faster time to value without investing in expensive infrastructure using advanced AI tools, algorithms, and models. 

Discover our Continuum AI Platform
We are a team passionate about understanding what drives consumer behaviour. We focus on the interconnections between the key business drivers and factors that influence the decisions of customers. 

We combine years of academic research with a deep understanding of business needs to build a platform that maximizes our clients' investments in technology.

Recent Results From Fortune 500 Brands


Estimated savings generated by proactive communications to clients using the modules that predict disruptions in supply chain for the world’s largest supply chain company


Estimated increase in additional mortgages in one month due to 60% increase in matching between mortgage applicants and Loan Officers


Savings in monthly compute cost alone by optimizing the data pipelines and improving model performance by 60%
for a large Canadian retailer

Explore our Industry-Optimized AI Modules

Why TAP Is A Competitive Advantage For You
A comparison graphic that details 9 competitive advantages of Theory+Practice compared to a general AI Platform and AI consulting.
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