Continuum AI Platform
Our Continuum AI Platform is powered by Behavioural Economics and AI Modules. It can be seamlessly integrated into existing systems to optimize decisions, and continuously learns and self-improves.

A diagram of Theory+Practice Continuum AI platform, a infinity circle with yellow to blue gradient
Key Decisions We Help Optimize
Across Finance, Retail and CPG we help optimize pressing decisions, including but limited to the following key decisions.

These AI Modules Are Powered By
Automated Decision Intelligence
Incorporating AI and Behavioural Economics our Automated Decision Intelligence is a self-learning system designed to optimize enterprise-level decision-making. 

What sets it apart from a traditional decisioning engine, in addition to incorporating human behaviour and its drivers, is its ability to adapt and improve its performance over time without manual intervention. This is achieved through "self-learning loops," consisting of machine learning algorithms that continuously analyze the decisions and outcomes achieved and then refine the decision-making process accordingly.

Explore Automated Decisioning Intelligence
for your Industry

Key Components of Automated Decision Intelligence
Scenario Discovery
Input key problems and desired outcomes into platform 

Decision Intelligence Modules 
Continuum’s model management uniquely combines AI and Behavioural Economics models to ensemble data insights into intelligence that can Predict, and Drive Results that fuel enterprise growth 
Outputs & Engagement
Interactive UI with simulations, dynamic interpretable results & Generative AI technology that increase trust and de-risk decisions

AI Automation & Learning
Self-improving, self-learning AI analyzes Decision Intelligence outputs and optimizes decisions

How It Works
Data Collection

Gathers data from multiple sources, including user interactions, databases, or external data feeds such as market trends, social media, etc.

Behavioural Analysis

The Behavioural Economics algorithms analyze the data to identify human behavioural patterns, cognitive biases, or anomalies.


AI algorithms make initial decisions based on the data and behavioural insights.


Executes the decision, which might mean showing a specific product recommendation to a user or changing a price variable or marketing spend.

Feedback Loop

Collects data on the effectiveness of its decisions. Did the consumer make a purchase? Did the ROI from marketing spend was positive or over its baselines?


Fine-tunes both its AI algorithms and its behavioural models using the feedback loop, which involves reweighting the importance of certain variables, adjusting for newly recognized biases, or retraining machine learning models.

Solution Stack
Ready to put your data to work?
Sign up for the Theory+Practice newsletter for exclusive access to case studies and the latest in industry news and advancements.  
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
All Rights Reserved. 2023.