News, Press, & Media Inquires.
Stay up to date with Theory+Practice™ news.

For thought-leadership in AI and data and analytics, browse Rogayeh's interviews and Forbes articles.

To hear case studies and best practices first-hand, check out our up and coming conferences where Rogoyeh and the team will be speaking.

Gulf&Fraser sells 46% more term deposits with Theory+Practice's AI Campaign Module

“If credit unions wish to remain relevant for customers, they must begin taking advantage of AI” – Nelson Sandhu, Chief Experience and Innovation Officer at Gulf & Fraser. This case study explores Gulf & Fraser’s need for, and experience with, Theory+Practice’s AI Campaign Module. - Read More

Theory+Practice uses AI to help Gulf&Fraser take personalized member care to new heights

To deliver timely and relevant messages to the right members Gulf & Fraser has partnered with Theory+Practice. As a result of Theory+Practice's data-powered AI solution, Gulf & Fraser can provide members personalized advice and products, creating more value and engagement. - Read More

Theory+Practice Partners with Powerlytics – Supercharging its AI Engines

Theory+Practice and Powerlytics have partnered strategically to deliver world-class AI Engines for the finance industry. “It’s been exciting to see how Theory & Practice’s innovative AI Engines can leverage our proprietary financial data to drive optimal marketing outcomes.” – Powerlytics CEO, Kevin Sheetz. - Read More

Rogayeh Tabrizi Named Finalist for National Award​

Rogayeh Tabrizi is named a Finalist for the 2022 RBC Canadian Women Entrepreneur Awards for the Start-Up Award. “This year marks the 30th anniversary of the program which received over 10,000 nominations for women entrepreneurs from across the country. After an intensive judging review, 21 finalists were selected across seven categories.” - Read More
Unilever logo and Theory+Practice logo on top of photo of happy collaborating coworkers in a boardroom

How To Unlock AI Impact Through Systems Thinking And LLMs

Ready to revolutionize organizational outcomes? Embrace systems thinking and harness the true power of LLM tools while carefully navigating potential risks. - Read now
Unilever logo and Theory+Practice logo on top of photo of happy collaborating coworkers in a boardroom

How Unilever Leverages Cross-Pollination for AI Success

Explore why cross-pollination iscritical for AI and innovation andhow to get it right. Inspired by discussions with Gary, Headof Data and Analytics Unilever Canada  - Read now
Mars logo and Theory+Practice logo with a womans face layered with analytics

Why Mars’ Success in AI is Thanks to a Consumer-Centric Approach

Find out why focusing on user-centricity in AI is the best move for your organization. Inspired by discussions with Sandeep Dadlani, who at the time was the Chief Digital Officer of Mars. - Read now
Allianz logo and Theory+Practice logo together on top of black and white chess photo

Allianz Focuses on Data Culture to Drive Centers of Excellence

How to leverage the transformational power of a Data Culture. Inspired by conversations with Sudaman Thoppan Mohanchandralal, who was the Allianz Benelux Regional Chief Data and Analytics Officer. - Read now
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How Data Systems Give Retailers Valuable Insights Even During Significant Macro Events

Explore how data systems give retailers actionable insights, even if they were designed before the Pandemic changed consumer behavior. - Read now

Shoptalk US 2024

"The world’s biggest, most influential and rising retailers and brands unite at Shoptalk" - Explore Agenda

ALL IN 2023

"The most important event dedicated to Canadian AI" - Explore Agenda


Money20/20 Europe 2023

On "The Box" stage, Rogayeh Tabrizi discussed "What AI Tells You About Your Customers And Product" to a sold-out crowd - Explore Agenda

Shoptalk US 2023

Rogayeh Tabrizi discussed Measuring Return on Ad Spend Amid Declining Digital Tracking. Explore Speakers

Euroshop 2023

Rogayeh Tabrizi spoke on "increasing basket size through the power of personalised data" at ITAB's award winning booth. - Watch Presentation
Interested in interviewing our dynamic Founder, Rogayeh Tabrizi? Or perhaps you are seeking insights from our brilliant Data Science team or want to chat industry trends with our Sales and Marketing team?

For all interview inquiries, please email
Rogayeh Tabrizi inspires audiences worldwide by showcasing real-world case studies, sharing best practices, and providing tactical takeaways at conferences such as ShopTalk, GroceryShop, and Money20/20.

Rogayeh Tabrizi and the Data Science team also guest-speak at business schools such as Stanford, Harvard, LSE, and the University of British Columbia, as well as present at many in-house corporate workshops and executive training seminars.

For all speaking inquiries, please email
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