News, Press, & Media Inquires.
Stay up to date with Theory+Practice™ news.

For thought-leadership in AI and data and analytics, browse Rogayeh's interviews and Forbes articles.

To hear case studies and best practices first-hand, check out our up and coming conferences where Rogoyeh and the team will be speaking.

Gulf&Fraser sells 46% more term deposits with Theory+Practice's AI Campaign Module

“If credit unions wish to remain relevant for customers, they must begin taking advantage of AI” – Nelson Sandhu, Chief Experience and Innovation Officer at Gulf & Fraser. This case study explores Gulf & Fraser’s need for, and experience with, Theory+Practice’s AI Campaign Module. - Read More

Theory+Practice uses AI to help Gulf&Fraser take personalized member care to new heights

To deliver timely and relevant messages to the right members Gulf & Fraser has partnered with Theory+Practice. As a result of Theory+Practice's data-powered AI solution, Gulf & Fraser can provide members personalized advice and products, creating more value and engagement. - Read More

Theory+Practice Partners with Powerlytics – Supercharging its AI Engines

Theory+Practice and Powerlytics have partnered strategically to deliver world-class AI Engines for the finance industry. “It’s been exciting to see how Theory & Practice’s innovative AI Engines can leverage our proprietary financial data to drive optimal marketing outcomes.” – Powerlytics CEO, Kevin Sheetz. - Read More

Rogayeh Tabrizi Named Finalist for National Award​

Rogayeh Tabrizi is named a Finalist for the 2022 RBC Canadian Women Entrepreneur Awards for the Start-Up Award. “This year marks the 30th anniversary of the program which received over 10,000 nominations for women entrepreneurs from across the country. After an intensive judging review, 21 finalists were selected across seven categories.” - Read More

How Unilever Leverages Cross-Pollination for AI Success

Explore why cross-pollination iscritical for AI and innovation andhow to get it right. Inspired by discussions with Gary, Headof Data and Analytics Unilever Canada  - Read now

Why Mars’ Success in AI is Thanks to a Consumer-Centric Approach

Find out why focusing on user-centricity in AI is the best movefor your organization. Inspired by discussions with Sandeep Dadlani, who at the time was the ChiefDigital Officer of Mars.  - Read now

Allianz Focuses on Data Culture to Drive Centers of Excellence

How to leverage the transformational power of a Data Culture. Inspired by conversations with Sudaman Thoppan Mohanchandralal, who was the Allianz Benelux Regional Chief Data and Analytics Officer.  - Read now

How Data Systems Give Retailers Valuable Insights Even During Significant Macro Events

Explore how data systems give retailers actionable insights,even if they were designedbefore the Pandemic changed consumer behavior.  - Read now

Money20/20 USA 2023

"Money20/20 promises the clearest and most distinctive focus on what’s next across the world of Payments, FinTech and Financial Services." - Explore Agenda

Groceryshop 2023

"Explore the latest insights and innovations through unrivaled learning opportunities." - Explore Agenda

Money20/20 Europe 2023

Presenting on "The Box" stage Rogayeh Tabrizi will discuss What AI Tells You About Your Customers And Product - Explore Agenda


Shoptalk USA 2023

Rogayeh Tabrizi discussed Measuring Return on Ad Spend Amid Declining Digital Tracking. Explore Speakers

Euroshop 2023

Rogayeh Tabrizi spoke on "increasing basket size through the power of personalised data" at ITAB's award winning booth. - Watch Presentation

Global Credit Data (GCD) Conference 2022

Rogayeh Tabrizi was invited to speak at one of the most significant conferences for global bank leaders in the world. - Explore Agenda

Enterprise Analytics Online 2022

EAO focused on data quality, data fabric, defining business value, and developing data-centric cultures. - Explore Agenda

Shoptalk Europe 2022

"Shoptalk Europe is the home for Europe’s retail boldest and bravest trailblazers to reimagine the future" - Explore Agenda

European Women in Technology 2022

Senior Data Scientist Nerea spoke at EWIT, Europe’s central meeting place for women in the tech community. - Explore Agenda
Interested in interviewing our dynamic Founder, Rogayeh Tabrizi? Or perhaps you are seeking insights from our brilliant Data Science team or want to chat industry trends with our Sales and Marketing team?

For all interview inquiries, please email
Rogayeh Tabrizi inspires audiences worldwide by showcasing real-world case studies, sharing best practices, and providing tactical takeaways at conferences such as ShopTalk, GroceryShop, and Money20/20.

Rogayeh Tabrizi and the Data Science team also guest-speak at business schools such as Stanford, Harvard, LSE, and the University of British Columbia, as well as present at many in-house corporate workshops and executive training seminars.

For all speaking inquiries, please email
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